Since the Covid-19 pandemic, online shopping has become the norm for most Americans. So, if you are running a business to sell products in-store, you should consider building an online store. This will enable your company to target new people, sell more products, and eventually maximize its profitability. In short, an e-commerce website is your gateway to a much more successful business in 2022.
According to eMarketer, eCommerce sales across the world are expected to reach up to $5.5 trillion in 2022. Whether you are a layman or a skilled professional, we will provide you with all the information you need to know to step into the world of ECommerce. So, keep reading!
Building an ECommerce Website 101
We have compiled the steps you need to follow to create an ECommerce platform for your business:
Know Your Products
Even if you have been selling your products in storesfor a long time, you need to take the time to figure things out. See what type of products you are selling to your customers. This will help you determine the right strategies to implement for selling your products online.
Now that you have understood your products’ category, you need to find an approach to market your products to your target audience. In this step, you must explore various product models and choose the one that benefits the sales and revenue of your business. Connecting to HughesNet will pave the ways for your business to reach new levels of success.
Set Up an Online Store for Your Products
While it can be challenging for entrepreneurs to build an eCommerce store from scratch, you can make use of existing online store platforms for your business. Some of the most widely used eCommerce platforms include Magento, Amazon, and Shopify:
Magento is an open-source platform for businesses and individuals to create online stores for business-to-business (B2B) and business-to-consumer (B2C). It is ideal for medium to large businesses that need a solution for managing multiple sale channels without compromising on security.
Amazon is known as the largest online retailer for eCommerce businesses across the world. It has enabled both, businesses and individuals to showcase and sell their products online using its unique infrastructure. With its simple and easy user interface, it allows people to market their products without any hassle.
Shopify is the best solution for eCommerce businesses to expand their online store across social media online marketplaces, such as Facebook shops and shoppable Instagram posts. It may seem a bit expensive at first; however, it offers the most convenient solutions for online businesses.
Get a Domain Name
If you already have a website with an appropriate domain name, you are good to go! However, if your online business does not have a domain name yet, then you should consider purchasing it at the earliest. Use the following tips and techniques while selecting a domain name:
Do Not Use Generic Names
Choosing a generic name may lead to a few issues in the future. For instance, your customers shall forget your domain name after some time. Similarly, they may end up visiting a website with a similar domain name having a higher SEO ranking. Therefore, you must ensure that your domain name is something your customers will remember from the rest of the websites of other companies.
Do Not Complicate Spellings
The domain name of your eCommerce website should include a set of words that can be easily remembered by most customers. In addition, you need to select a word that is easy to pronounce. Avoid adding numbers or symbols, such as hyphens or periods as they can complicate the spelling of your domain name.
Do Not Use a Long Name
Ideally, your domain name should be 6-14 characters long so that your target audience could easily remember it. This way, even if your customers can’t recall the complete name, they can search it up on Google to find the link to your website.
Once you have finalized all the details of your eCommerce website, now it’s time for you to fine-tune your online store by adjusting its settings. To provide a smooth shopping experience to your customers, it is always a good idea to add shipping options, payment gateways, and costs and tax calculations to your website.
For payment, make sure you enable multiple methods, such as Amazon Pay, American Express, Stripe, Masterpass, and Visa Checkout. Apart from that, you should add different shipping options to your eCommerce website, including same-day delivery, international shipping, overnight shipping, and 2-day shipping. Once your customers proceed to the next step, your online store must display the overall costs and taxes that will be paid by your customers upon checking out.
If you are connected to HughesNet Internet, the process of adding these features to your online store can be made much simpler and easier.
You can take your business to a whole new level by starting an ECommerce website for selling products. Follow our tips and techniques listed above to ensure that your online store stands out from the rest of the eCommerce websites in the US.